ENGLISH
SHARE THIS ARTICLE
AI‑Driven Hospitality Marketing: Hotel ICON x PolyU AIGC Innovation Case Study
INNOVATIONS
Hotel ICON’s Brand and Marketing team has completed a 12-month project in collaboration with The Hong Kong Polytechnic University’s Research Centre for Digital Transformation Technologies (RCDTT), led by Prof. Mimi Li, and PolyU alumni-founded tech firm WD.Trip. This strategic partnership aims to transform social media content generation using WD.Trip’s cutting-edge Artificial Intelligence technology.
|
Hotel ICON has partnered with The Hong Kong Polytechnic University’s Research Centre for Digital Transformation Technologies (RCDTT) to develop a groundbreaking AI‑driven hospitality marketing model—a first‑of‑its‑kind initiative that merges academic research with real‑world hotel operations. Leveraging WD.Trip’s AIGC (Artificial Intelligence Generated Content) technology, the collaboration transforms how hotels generate, scale, and optimise digital content.
 Serving as a living laboratory for innovation, Hotel ICON works closely with PolyU’s expert researchers to validate AIGC’s real-world impact across marketing performance, productivity, and creative quality. This partnership blends hospitality insight, behavioural science, and AI engineering—setting a new benchmark for how hotels can use artificial intelligence to enhance storytelling, brand visibility, and guest engagement.
Through this new AI‑powered model, Hotel ICON significantly enhanced content production efficiency, achieving over 50% faster output, while AI‑generated posts delivered 57% higher views and 33% stronger engagement compared with manually produced content. The system also enabled the creation of 100 unique short-form videos in just 10 minutes, supporting large‑scale campaigns and influencer partnerships with remarkable speed and consistency.
 |
 “In today’s saturated digital landscape, productivity is only meaningful when it creates real value. At Hotel ICON, we are finding ways to enhancing both output and creative excellence so our content informs, inspires, and ultimately converts. Our collaboration with PolyU strengthens our ability to adopt emerging technologies early, ensuring we remain a leader in data‑driven, AI‑enabled hospitality marketing.” said Vallois Choi, Director of Marketing, Hotel ICON.
“This collaboration exemplifies how academia accelerates industry transformation. Our living-lab approach builds scalable solutions that redefine marketing effectiveness across hospitality,” said Mimi Li, Ph.D., Professor at the School of Hotel and Tourism Management, The Hong Kong Polytechnic University.
“PolyU’s insights into consumer emotional nuances helped us engineer AI that mirrors human creativity. This is the marriage of behavioral science and engineering,” said Jenny Tang, Director of Operations, WD.Trip.
|
SHARE THIS ARTICLE
